Founded in 2015. Elevated by 2021.
We Exist to Empower Generations with Products that Heal
Infused for Natural Roots
Best when used on wavy to kinky textures, OUR KIND is organic, paraben-free & Cannabinoid-rich haircare.
Healing Body Products
From Sublingual sprays to topical creams & pre-rolled flower, OK heals with hemp & all the terpenes needed to make the magic.
We offer a specially curated selection of styling tools and accessories designed to help elevate your self-care practice.
Our activism is thoughtful. We share Hair Stories, connect over playlists, & invest in the causes that repair root issues.
Kind Connections Matter. And also, how we thrive.
Our Story is Yours.
We are Women with unique needs and we know we are not alone. We created Our Kind for all of Us to be well.
Mskindness B. Ramirez, MA.Ed.
Cannabis Industry veteran and award-winnng Master Educator Mskindness B. Ramirez, leads with both her given name and a calling. Fueled with over 20 years in the public education sector and a passionate desire to share inclusive health practices with her community, Mskindness founded EBK Apothecary in 2016 after healing her own body with Cannabis.
Now, joined by a powerful team of women, she has expanded the EBK mission and developed Our Kind. It is the culmination of of Kindness she had been seeking.
Mskindness is the Author of The Root Family’s Special Garden, a children’s book written to demystify plant medicine in a family-friendly and comprehensive way, the Executive Board President of This is Jane Project, Community Leader for Women Empowered in Cannabis, and the Founder of Club Kindness™, a multi-media production company and education platform committed to spotlighting viewpoints from the global majority.
Her core work remains centered around equity, inclusion and social impact. She is a multi-passionate businesswoman to say the least, who remains gracefully balanced through her mindfulness training and daily meditation practice.
Our Leadership Team
In 2021, EBK Apothecary was elevated by 3 women, and we became Our Kind. Skies the limit with the synergy 4 powerful WOC bring.
Joining Owner & CMO- Vanessa Valdez
Director of Sales- Veronica Lujan
Director of Fulfillment- Kendrea Byrd
Our Kind on IG
Follow @ourkindofcare for inspiration.
SOOTHE, soothes.I am obsessed with the body butter. I have eczema so my skin is super sensitive to most products so naturally I was hesitant before trying this product. However, Soothe gave me no issues, whatsoever. To all my sensitive skin people out there, this is definitely a recommend! Amazing job Our Kind!
Santa Rosa, CA.
My BOUNCE is back!Thank you thank you thank you!! This is my new favorite curl refresher!! As I’ve been experimenting with different products, I loved the way my curls came back to life after using this spray. Definitely recommend to ALL my curly hair girls out there!
Grateful for the Body ButterI have been training harder and my body can hurt! I wanted to stick with a natural and healing product that I can use after workouts. Thank you body butter!! The infused topicals are soothing for my pain after intense lifting and my legs after long miles! Trust me, A little goes a long way!
Los Angeles, CA.
The SPRITZ is always in my purse.I've been using the EBK Spritz for years and I love the new packaging! I keep the refills coming on this amazing oral healing spray, but I can't wait to try the infused haircare!
Chula Vista, CA.