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About Us

We are Reconnecting with our Roots & Claiming Wellness. Our Way.

Founded in 2015. Elevated by 2021.

We Exist to Empower Generations with Products that Heal

BIWOC Owners
Quality Products
Loyal Subscribers

Infused for Natural Roots

Best when used on wavy to kinky textures, OUR KIND is organic, paraben-free & Cannabinoid-rich haircare.


Healing Body Products

From Sublingual sprays to topical creams & pre-rolled flower, OK heals with hemp & all the terpenes needed to make the magic.


Essential Tools

We offer a specially curated selection of styling tools and accessories designed to help elevate your self-care practice.


Community Matters

Our activism is thoughtful. We share Hair Stories, connect over playlists, & invest in the causes that repair root issues.

Kind Connections Matter. And also, how we thrive.

Our Story is Yours.

We are Women with unique needs and we know we are not alone. We created Our Kind for all of Us to be well.

Our Founder

Mskindness B. Ramirez, MA.Ed.

Cannabis Industry veteran and award-winnng Master Educator Mskindness B. Ramirez, leads with both her given name and a calling. Fueled with over 20 years in the public education sector and a passionate desire to share inclusive health practices with her community, Mskindness founded EBK Apothecary in 2016 after healing her own body with Cannabis. 

Now, joined by a powerful team of women, she has expanded the EBK mission and developed Our Kind. It is the culmination of of Kindness she had been seeking.

Mskindness is the Author of The Root Family’s Special Garden, a children’s book written to demystify plant medicine in a family-friendly and comprehensive way, the Executive Board President of This is Jane Project, Community Leader for Women Empowered in Cannabis, and the Founder of Club Kindness™, a multi-media production company and education platform committed to spotlighting viewpoints from the global majority.

Her core work remains centered around equity, inclusion and social impact. She is a multi-passionate businesswoman to say the least, who remains gracefully balanced through her mindfulness training and daily meditation practice. 


Our Leadership Team

In 2021, EBK Apothecary was elevated by 3 women, and we became Our Kind. Skies the limit with the synergy 4 powerful WOC bring.

Joining Owner & CMO- Vanessa Valdez

Director of Sales- Veronica Lujan

Director of Fulfillment- Kendrea Byrd 


Our Kind Collaborations.

The partners that help to keep the dream alive.